"There can't be a crisis next week, my schedule is already full"
In the tourism industry, the question is not if we will have a crisis, but when. Both air, sea, road and rail passenger transport and hotels are highly exposed to all kinds of crisis and emergency situations. And most of the time they arrive without warning, and can greatly compromise the corporate image. To mitigate their impact it is essential to have an adequate contingency plan, of which the crisis communication plan will be an essential part.
Sergat has been committed for over 30 years to support its clients -a very diversified global portfolio- in communication matters in times of crisis. The emergency or crisis scenarios we have lived and worked at are very varied: incidents, accidents, fires, hurricanes, earthquakes, tsunamis, epidemic outbreaks, strikes, bankruptcy proceedings, Chapter 11 filing, fleet groundings, bomb warnings and other terrorism related threats, loss of confidence, rumors… just to name a few. Fluid and constant communication is an essential element in the management of a crisis.
Many of our clients, especially the large international companies we are privileged to work with, are leaders in the development of contingency plans for possible crisis scenarios. Sergat's role, as a communications agency, is to support them in Spain in case of any eventuality in order to minimize the negative effects at a reputational level.
Crisis communication plan
We are in a position to contribute in the integral design of a crisis communication plan, as well as to provide assistance with everything needed once it has to be implemented.
The first step to successfully manage a crisis is to anticipate it. And to react with speed, since time is a key factor. We have experience and in-depth knowledge in crisis communication, which ranges from preparation -when we establish the protocols and identify the different risk situations the company faces-, to the definition of messages, the choice of channels and the eventual implementation of each of the crisis communication strategies. Upon request, we can include an emergency standby service 365/24
Do you want to learn from us? Sergat offers interested parties practical training seminars in crisis communication and/or spokesperson training. Seminars can be conducted individually or in groups.